Having achieved traction and initial success for the Yum Portal, the founders want to take it to the next level by improving the overall user experience for their users, adding new features for much greater interaction and involving restaurant owners to build a 2-way loop for the content generation process for Yum.sg. Yum.sg seeks to fully revamp the current design taking a major shift from a dark background to a white background yet somehow preserving the dark colour shades for a certain level of classiness. Yum.sg also seeks to further improve the reviewing process by supporting more extensive interactions and allowing more content to be generated by the users. For the restaurant owners, Yum.sg would like to add in advertising features for restaurants to promote their restaurant, events, dishes, etc.