Let's Meet for Coffee!

FREE Consultation & Advisory No Obligations
Techsailor Social Media
Knowledge is only powerful when shared
Reach People with Social Media
Jul
26
2010

10 Ways To Grow Your Facebook Page Following

Rachel Poo
by Rachel Poo at 11:33 am

Here's another great read from www.socialmediaexaminer.com!

Building up a new fan base on Facebook from scratch is definitely not easy. We found this article useful and hope you could be encouraged to establish your Facebook page!

 ------------------

Continue Reading >

Jun
03
2010

6 Ways to Constantly Produce Quality Blog Content

Rex Huang
by Rex Huang at 10:25 am

This article is from http://www.socialmediaexaminer.com

We have found it very useful and thus share it here with all our readers. Hope you find it useful!

 

Are you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

 

But first, there’s a big myth (and it may be your roadblock) that needs attention.

 

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask abo

Continue Reading >

Mar
24
2010

Social Media in Plain English

Wayne Chia
by Wayne Chia at 9:46 am

Here's a really simple yet effective video explaining how sharing, rating and review can benefit both businesses and consumers alike.

Continue Reading >

Feb
18
2010

Social Media and the Haiti Earthquake

Wayne Chia
by Wayne Chia at 4:19 pm

The massive earthquake in Haiti shaking up to a 7.0 on the Richter scale saw the social media world unite as both  tech companies and individuals do their part in supporting the Haiti earthquake relief efforts, dramatically altering the perceived value of social media. It can really save lives.

Haiti Earthquake Epicenter
  Image source: Wikipedia

Here's a quick review of how social media was utilised throughout the entire incident:
 

1. Earliest source of awareness

Many (

Continue Reading >

Techsailor : TagTags: earthquake, Haiti
Dec
22
2009

The Power of Vertical Social Networks

Rex Huang
by Rex Huang at 10:40 am

How feasible it is to build another Facebook if there are already so many people using it? How possible can you come up with another product to compete against Facebook like how it did against MySpace? And do you really agree that Facebook has a strong revenue model or you think it is powerful because it’s huge membership and traffic?

When we plan to start a new venture, the first question that comes to mind is what kind of resources or connections we can leverage on to make this possible and even competitive. Facebook started with the college crowd because Mark Zuckerburg was an undergrad at Harvard. So how about you? Look, SNS is not a cliché. It is a new way of how people are connected and communicating on the Internet. Whether you are in the tourism industry, or the movie industry; as long as you are familiar with an industry in which people need to be connected and communicate, there is a potential for a social network, and a profitable one too! Do y

Continue Reading >

Oct
27
2009

How many types of Online Social Communities are there? The answer is ...

Rex Huang
by Rex Huang at 1:00 am

12!

To many people, online social community, also called social network is not a fresh term. However, besides facebook, myspace or friendster, how much do you really know about social network? I was not really sure how many types of social network are there too until we did this small research. Here we are, sharing our discovery – there are generally 12 types of social communities existing.

1.       Mass Crowd Communities
2.       Business Connection Network
3.       Industry Specific Social Network
4.       Community Built for a sharing application or content
5.       Match Making Communities
6.       Communities with same interests & hobbies!
7.       Edu

Continue Reading >

Aug
28
2009

Social Media is not a mere fad

Leon (C.K.) Leong
by Leon (C.K.) Leong at 10:22 pm

This is for those of you who are still skeptical about social media. Enjoy this short 4 minute video. The facts and figures will simply blow you away. Welcome to the World of Socialnomics.

Continue Reading >

Jul
03
2009

Social Media Buzz Marketing, "spike and sink"

Leon (C.K.) Leong
by Leon (C.K.) Leong at 9:39 am

Even before Social Media was conceived, good Buzz (or hype-based) Marketing concepts have always served effective springboard head-starts, proving their point right down to the dollars and cents. However, it's also evident that marketers may make the mistake of expecting too much from a Buzz campaign; a lack of proper follow-up from successful Buzz Marketing is tantamount to just a very short term success.

It's slightly serendipitous how I got down to writing this; I found an interesting link from a friend's Facebook feed and thought I'd check it out:

Disappearing Car Door Youtube Video

Here's the link to the above: http://www.youtube.com/watch?v=AAtkoje4-eM

I was like wow this is really quite a

Continue Reading >

Jun
30
2009

Your 24/7 Global Office

Leon (C.K.) Leong
by Leon (C.K.) Leong at 4:05 am

Web presence of a company is a cost-effective and dynamic way to boost corporate visibility. A website exists on the Web every minute; well-designed websites take the effort out of communicating similar messages to globally diverse customers daily and dutifully generate business leads. Websites are the first step to an online/Web presence for many of today's companies and organisations.

Why would I need an online/ Web presence? - There are numerous textbook answers to this often-asked question. A general answer would be to establish a competitive advantage and possibly evolve new business processes and models through the Web.

In an increasingly competitive market, many companies and organisations already recognise the potential of the Web to open up a new layer of accessibility for their businesses.

A Web presence is akin to global sales, marketing, advertising and distribution channels that serve to raise customer awareness and gain customer confidence, as w

Continue Reading >