Client

A part of the Les Amis Group, Lazy Gourmet believes that they have the answer to how you can reclaim a good slice of quality time. By packaging delicious gourmet meals inspired by the kitchens of Italy and France, Lazy Gourmet offers pre-cooked dishes, vacuum sealed and blast-frozen meals. Each Lazy Gourmet meal is hand-prepared and free of preservatives and coloring. Done right, freezing preserves textures and flavours so that the food is just as fresh as when it came out of the pot. The result is a delicious gourmet meal that's ready in mere minutes!

Objective

We wanted to highlight the fact that every Lazy Gourmet's meal is uniquely hand-prepared, yet it can easily ordered online. The ordering system has to be clear, intuitive and appealing.

Solution

We came up with a design with lots of white tones so to bring out the colors of each of the dishes. Each of the dishes are accompanied by seasoning suggestions and wine pairing (it's gourmet, after all), with brightly colored call-to-action buttons to order or add to cart.